Advertisers have used this knowledge forever. They get our focus and then they pull us in with keywords and authoritative speech that enter the subconscious mind, bypassing our mental filters. Even as you read this, your mind is focused on the words you are reading and you are not fully aware of the world around you. So trance is a very natural state of mind and doesn't feel weird or different from what you often feel every day.
According to many sources including the National Center for Biotechnology Information (NCBI) which is part of the United States National Library of Medicine and a branch of the National Institutes of Health (NIH), hypnosis is scientifically proven to help relieve both mental challenges and physical pains. Hypnosis can alleviate stress and reduce pain after surgeries, has been shown to relieve anxiety in children in the emergency room, and can be useful for managing pain associated with everything from arthritis to migraines. Hypnosis is non-invasive and gives you a way to control pain or discomfort that might otherwise seem out of your hands. Hypnosis shouldn’t be used as a substitute for medical care, but may be an excellent complementary tool that is best provided by a trained therapist or licensed medical provider. The University of Maryland Medical Center shares many conditions for which hypnosis can be useful:
     "You, Randal Churchill, founded HTI as one of the original four licensed hypnotherapy schools and you continue to be a pioneer of the newest hypnotherapy and teaching methods. HTI has grown uniquely vast, sustained by a large web of relationships and thousands of grateful hypnotherapists worldwide. You can be proud to have personally woven a worldwide web of excellent masters of their professions for which you laid the cornerstone as "The Teacher of the Teachers."™

This popular representation bears little resemblance to actual hypnotism, of course. In fact, modern understanding of hypnosis contradicts this conception on several key points. Subjects in a hypnotic trance are not slaves to their "masters" -- they have absolute free will. And they're not really in a semi-sleep state -- they're actually hyperattentive.
The regulation of the hypnotherapy profession in the UK is at present the main focus of UKCHO, a non-profit umbrella body for hypnotherapy organisations. Founded in 1998 to provide a non-political arena to discuss and implement changes to the profession of hypnotherapy, UKCHO currently represents 9 of the UK's professional hypnotherapy organisations and has developed standards of training for hypnotherapists, along with codes of conduct and practice that all UKCHO registered hypnotherapists are governed by. As a step towards the regulation of the profession, UKCHO's website now includes a National Public Register of Hypnotherapists[47] who have been registered by UKCHO's Member Organisations and are therefore subject to UKCHO's professional standards. Further steps to full regulation of the hypnotherapy profession will be taken in consultation with the Prince's Foundation for Integrated Health.
Barber et al. noted that similar factors appeared to mediate the response both to hypnotism and to cognitive behavioural therapy, in particular systematic desensitization.[35] Hence, research and clinical practice inspired by their interpretation has led to growing interest in the relationship between hypnotherapy and cognitive behavioural therapy.[70]:105[113]
Pierre Janet (1859–1947) reported studies on a hypnotic subject in 1882. Charcot subsequently appointed him director of the psychological laboratory at the Salpêtrière in 1889, after Janet had completed his PhD, which dealt with psychological automatism. In 1898, Janet was appointed psychology lecturer at the Sorbonne, and in 1902 he became chair of experimental and comparative psychology at the Collège de France.[60] Janet reconciled elements of his views with those of Bernheim and his followers, developing his own sophisticated hypnotic psychotherapy based upon the concept of psychological dissociation, which, at the turn of the century, rivalled Freud's attempt to provide a more comprehensive theory of psychotherapy.
After hypnosis, participants’ memories were tested twice while the fMRI scanner recorded their brain activity. For Test 1, they were asked 40 questions about the content of the movie (for example, the actress knocked on her neighbor’s door on the way home) and 20 questions about the context in which they saw the movie (for instance, during the movie, the door to the study room was closed). These questions required a “yes” or “no” response. For Test 2, participants were asked the same 60 recognition questions, but first they heard the cue to cancel PHA. So Test 1 measured memory performance and brain activity while the PHA suggestion was in effect and Test 2 measured memory performance and brain activity after it was cancelled.
In no way are the Hypnotherapy Academy’s services to be interpreted as providing medical or psychiatric services. Hypnotherapy services are not offered as a replacement for counseling, psychotherapy, psychiatric or medical treatment. Hypnotherapy is an educational process that facilitates access to internal resources that assist people in increasing motivation, or altering behavior patterns to create positive change. The education of hypnotherapy is classified under Human Services in the Health and Human Services Division of the Classification of Instructional Programs by the United States Department of Education.
In his later works, Braid reserved the term "hypnotism" for cases in which subjects entered a state of amnesia resembling sleep. For other cases, he spoke of a "mono-ideodynamic" principle to emphasise that the eye-fixation induction technique worked by narrowing the subject's attention to a single idea or train of thought ("monoideism"), which amplified the effect of the consequent "dominant idea" upon the subject's body by means of the ideo-dynamic principle.[57]
The American Psychological Association published a study comparing the effects of hypnosis, ordinary suggestion, and placebo in reducing pain. The study found that highly suggestible individuals experienced a greater reduction in pain from hypnosis compared with placebo, whereas less suggestible subjects experienced no pain reduction from hypnosis when compared with placebo. Ordinary non-hypnotic suggestion also caused reduction in pain compared to placebo, but was able to reduce pain in a wider range of subjects (both high and low suggestible) than hypnosis. The results showed that it is primarily the subject's responsiveness to suggestion, whether within the context of hypnosis or not, that is the main determinant of causing reduction in pain.[138]

State theorists interpret the effects of hypnotism as due primarily to a specific, abnormal, and uniform psychological or physiological state of some description, often referred to as "hypnotic trance" or an "altered state of consciousness". Nonstate theorists rejected the idea of hypnotic trance and interpret the effects of hypnotism as due to a combination of multiple task-specific factors derived from normal cognitive, behavioural, and social psychology, such as social role-perception and favorable motivation (Sarbin), active imagination and positive cognitive set (Barber), response expectancy (Kirsch), and the active use of task-specific subjective strategies (Spanos). The personality psychologist Robert White is often cited as providing one of the first nonstate definitions of hypnosis in a 1941 article:
Why do people seek out a hypnotist? What are the different reasons people call for hypnosis? What is the difference between a hypnotist and a hypnotherapist? What is the difference between hypnosis and hypnotherapy? Is there any sort of certification or licensing require to practice hypnosis or hypnotherapy? Look around here to uncover the answers to these questions about hypnosis, hypnotherapy and to discover the difference between these terms as well as the difference between a hypnotist and a hypnotherapist. If you still have questions related to any of these terms and what they mean, feel free to contact me via email or phone and I will be happy to answer all of your questions.

During your first session, you will likely begin by telling the therapist about your goals and issues. You will then work together to come up with a treatment plan. Once you enter a state of hypnosis, your body will feel calm and relaxed, even as you enter a state of increased awareness, similar to the way you might feel when meditating. Your therapist will speak to you in a calm and gently assertive voice, and place the suggestions you agreed to in your treatment plan into your subconscious mind.
David Lesser[21] (1928 - 2001) was the originator of what we today understand by the term Curative Hypnotherapy.[22] It was he who first saw the possibility of finding the causes of people’s symptoms by using a combination of hypnosis, IMR and a method of specific questioning that he began to explore. Rather than try to override the subconscious information as Janet had done, he realised the necessity- and developed the process- to correct the wrong information. Lesser’s understanding of the logicality and simplicity of the subconscious led to the creation of the methodical treatment used today and it is his innovative work and understanding that underpins the therapy and is why the term ‘Lesserian[23]’ was coined and trademarked. As the understanding of the workings of the subconscious continues to evolve, the application of the therapy continues to change. The three most influential changes have been in Specific Questioning (1992) to gain more accurate subconscious information; a subconscious cause/effect mapping system (SRBC)(1996) to streamline the process of curative hypnotherapy treatment; and the ‘LBR Criteria’ (2003) to be able to differentiate more easily between causal and trigger events and helping to target more accurately the erroneous data which requires reinterpretation.
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